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Aussie Sharesies investor survey: mid-year results


As 2022 continues to be characterised by global market volatility, we surveyed over 1,600 Aussie Sharesies investors to capture their thoughts. 

A busy day in Melbourne outside the iconic Flinders street station. A tram, as well as a horse and carriage, are getting people where they need to go.

In summary, we found:

  • The majority (61%) plan to stick to their investing goals, despite ongoing volatility

  • ‘Feeling financially secure’ (with 62%) remains the number one motivation for investing

  • 73% actively invest in companies, compared to 27% in property and crypto 

  • 27% prefer to invest independently, and 45% don’t use a financial adviser.  

Positivity in uncertainty 

Considering the current fluctuating share market, most of our investors remain positive about investing. They feel ‘excited’ and ‘empowered’, with 61% indicating they’d stick to their investing strategy during market dips, using long-term investing, auto-invest, and some ‘buying the dip’.

63% of Aussie Sharesies investors said they ‘do their own research’ when increasing their investing know-how. 55% said Sharesies has helped build their confidence. We put heaps of work into creating resources for people to learn, and events for investors to connect and share, so this was music to our ears. For the favoured way of learning, ranking number one was reading about investing. Number two was listening to podcasts, and number three was word of mouth from family or friends. 

Money motivations

When it comes to their goals, for the second quarter running, ‘to feel financially secure’ was the number one goal for investors, followed by investing for retirement—notably both long-term goals. 66% said they’re investing for 10 years or more, up from our Q1 survey result of 57%. 

People’s focus may have shifted slightly to the longer-term because of the uncertainty of both the current market and continued adjustment to life post-COVID. But in terms of the next 12 months? The top three things investors plan to spend money on were a holiday (57%), investing in shares (54%), and trying to save (51%). We hear ya on the holiday front for sure! 😎

Investing approach

  • How often do they invest? 62% of people surveyed invest small amounts, once or twice a month

  • How important is social responsibility? 39% said it was ‘very important’, closely followed by 37% indicating it was ‘somewhat important’

  • Has their risk appetite changed? 30% said their risk appetite is the same as at the beginning of the year

  • What are they investing in? The vast majority (73%) invest in companies, compared to 27% in property and 27% in crypto

  • How much are they investing? 44% plan to invest 0-$3000 this year, consistent with our last survey.

Asking for a friend …

When it comes to enlisting the help of traditional financial advisors, 45% of Aussie Sharesies investors surveyed said they don’t use one, but would consider it in the future. 27% said they’d just prefer to invest independently. Here’s how one of our investors feels: 

“Sharesies has taught me that share market investment opportunities are available to everyone, no matter what socio-demographic group you’re from. You don't need lots of money to create a share portfolio and with regular weekly stock/share purchases, you can grow your portfolio, increase your investment confidence and enhance your financial security.”

Wrapping up

Despite continued fluctuations in the market and general instability in most aspects of people’s lives, our investors' commitment to their goals, particularly the long-term ones, remains unshaken. We’ll see if that’s still the case next survey.

Speaking of, if you’d like to take part, keep an eye on your inbox! 💌 We’d love to hear from you. 

Ok, now for the legal bit

Investing involves risk. You aren’t guaranteed to make money, and you might lose the money you start with. We don’t provide personalised advice or recommendations. Any information we provide is general only and current at the time written. You should consider seeking independent legal, financial, taxation or other advice when considering whether an investment is appropriate for your objectives, financial situation or needs.

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